Are you ready? — Around a week ago, Google’s latest update to its search algorithms started rolling out, expecting to be fully implemented by August, but as with all search engine optimisation strategies, there’s never a better time than right now to start preparing your websites. The latest in a series of updates to…

Why you should focus first on business strategy and mindset, before investing any money in technology — According to McKinsey and Company, 70% of Digital Transformation (DT) initiatives don’t reach their goals. This means that about $900 billion (USD) will not produce any results. Why does this happen and how can you avoid this? Digital Transformation, DT (or DX), is the adoption of digital technology to improve…

How a lean approach will help you know if your idea is worth doing — Everyone can think of business ideas if you give them enough time. Probably, they won’t think of just one idea but many. Many that sound great on paper, but will they actually work? …

Their popularity is skyrocketing, now they need to be more accessible to the general public — Non-Fungible Tokens, or NFTs, are a new development from the cryptography world. Before we get into why they need to be more accessible for the crypto savvy as well as for the non-tech savvy, we need to understand what NFTs are. NFTs are a type of cryptographic token that can…

The tools that will help you decide — A Minimum Valuable Product is, as the name indicates, the simplest yet still valuable version of your product. It will help you see the viability of your project, and identify opportunities and problems very early on. It will also help you define what your target audience thinks of your product. …

It can make them a success, or a failure — According to high-profile publications like Fortune and Forbes, 90% of start-ups fail. Although some of these failures are due to reasons outside of the start-up’s control, many of them are. …

So let’s make sure we get it right — When you think about it, all those cryptocurrencies currently making the headlines like Bitcoin, Ethereum and Litecoin are actually the way in which we interact with the Blockchain: they are its User Experience. Or at least, they were, before dApps came along and continued to tie UX and the Blockchain…

The pros and cons — Think about those exciting new digital challenger banks like Revolut and Monzo. How have they been so successful and grown so much in such a short space of time? What do they have in common? That’s right: an excellent User Experience. Start-ups that invest in a skilled UX designer know…

Here’s How — Given the current economic climate and double-dip recessions the world is experiencing as a result of the Coronavirus pandemics impact on business, posting an ROI is absolutely crucial for justifying any type of marketing activity, and indeed continued employment. User Experience is critical to the success of online products and…